Perhaps you’ve just identified one, and things aren’t going as planned. You must have had to make one of the most difficult decisions for your company.
A digital marketing agency is a critical and important step towards growing your business. You want it done right.
The hiring process can sometimes be unpredictable, which can lead to costly, distracting, and unproductive results.
This post will give you some tips and tricks to help you choose the right digital marketing agency for your company. Although we don’t have the expertise to help you with the details of the recruitment process, we’ve seen many successful and unsuccessful nominations from digital agencies.
Each case teaches us something.
Let’s take a look at some case studies to see what tips you need when naming a digital marketing agency.
Marketers today face many challenges. One is managing the multitude of freelancers, consultants and outside agencies that offer different skills and expertise. It is common for companies to employ aSEO agency, an agency for online advertising, freelance writers for articles, reports, white papers and design agencies for all creative and graphic materials.
Although managing multiple agencies and consultants can be a daunting task, the greatest challenge for marketers is to manage the differences in skill sets and expertise that are being provided by supposedly ‘experts’.
An online brokerage approached us recently to ask for our help in digital marketing and SEO. Later, we discovered that the company had hired a variety of agencies and freelancers who claimed to be experts in financial services but could not get the right message across about the client’s products or services.
Ineffective advertising campaigns on the wrong channels cost the customer thousands of reais. Also, the customer was left with irrelevant and outdated materials that didn’t reach new leads or account.
Although it might seem like a great idea to try different skills and experiences, it is crucial that you find an agency that offers these services.
Learn the skills and experience you need in your business line
A solid track record of previous and current work/projects that are similar or related to your business
Get to know your company, your products, and your sector
Learn the language and culture of your target audience to understand your customers.
After a few frustrating years with another agency, an online brokerage for derivatives approached Webtrends. Client complained that the agency he had used was not efficient and effective enough to deliver campaigns and projects.
The previous agency took 12 months to create and build a landing page. The landing page didn’t integrate with the customer’s CRM platform when it was finally completed. The landing page, which took over a year to create, was not used.
Digital marketing agencies need to be efficient and effective in all aspects.
You need a digital marketing consultant that is efficient and effective if you want to stay ahead of your industry or be more competitive.
Real content, such as lead generation assets, print or digital materials, audio and video content, must be delivered on time, even under tight deadlines
Create, design and implement campaigns across multiple channels using different metrics
You don’t have to accept less from your internal marketing team just because an agency is outside.
Your external digital marketing agency should be aligned with your company and must be an integral part of your team. Your digital marketing agency should be an extension of your existing team.
They must keep up to date with what’s happening at your company and how it is being implemented. Your digital agency should perform at its best, and your team members must deliver the results you expect.
An external digital marketing agency or consultant is a great way to bring new ideas or strategies to your business. You may be searching for an agency to execute projects or campaigns. However, it is important that you choose an agency that is always coming up with new ideas and concepts for your company.
Webtrends is committed to presenting a variety of ideas every week for each customer.
Ideas can be based on a variety of topics.
Although every marketer and every team member can have a lot of ideas, they tend to be focused and preoccupied with the implementation of projects. This is when an agency can help you with new, creative, practical, and useful ideas.
If you are in the process to name a new agency for digital marketing, be sure to ask the right questions. Find out if they can deliver. Your next digital marketing agency should:
You have the track record and experience in your industry
Deliver and implement your ideas efficiently and effectively
You can take initiative and generate innovative, practical and fresh ideas
