You are likely aware of the importance that your online presence is if you want to make major career changes. This includes how you present yourself online on networking sites like LinkedIn.
It is crucial that your contacts are aware of your unique value proposition, especially if you want to change companies. It can also be difficult to learn how to reformulate your profile if you have worked in the same industry for a long time.
Jane Heifetz, an editor at Harvard Business Review, advises people who are interested in changing careers not to mirror their education and experience. The end result will be less than satisfactory if you are unable to narrow your skills and experience in a specific way. It recommends that professionals looking to change industries use LinkedIn in these five ways.
LinkedIn generates a title automatically for your profile based on your current job. You can delete it and use the 120 characters to create something interesting and relevant to your work field.
Heifetz writes that if I search for someone similar to you on LinkedIn, I will only see your name and title in the search results. It is therefore very likely that I will not find your profile. But, if your headline is compelling, I will be drawn to you and my search results will show me your name and title.
Your summary is the perfect place to discuss your career path and how it relates to the path you are choosing.
He says, “Tell a compelling tale and write it in first person.” You should create a coheent narrative that ties together fragments of your professional history. This will prevent your profile reader wondering what you’re trying to accomplish now, or why you seem disorganized and unfocused.
After you have edited your resume and title, it is time to apply the same approach to your experience section. Heifetz suggests that you continue to use the first person and highlight your accomplishments (not your responsibilities).
He writes, “Showcase only the achievements that are most relevant to the job you are applying for.” Write down the problem that you solved, the steps taken, and the results you achieved.
Heifetz suggests that you adopt a “less is more” approach.
He writes, “Sparingly Add Recommendations to Select Positions – The Most Relevant to the New Type of Job You Are Looking For.” Ask one or two people to recommend you. You can also ask them for testimonials. This will make it easier for both you and them. Let them know exactly what type of jobs you are seeking and which skills you want to be highlighted.
You can support your professional brand’s direction by adding eye-catching photos, articles and media samples that are strategically relevant to your new path.
He writes, “As with any LinkedIn profile use images and media samples in order to draw attention your most impressive accomplishments.” “Add them only for positions you want new readers’ attention to.”
Instead of using LinkedIn to show your past experience, adapt your profile to fit the new adventure.